Website Redesign for PsychologistModernization & Visibility
Kristel Anno — Psychologist & Coach — 8 février 2025
Kristel Anno wanted to modernize her online presence with a website redesign that reflected her image, more professional and soothing, while improving her visibility on Google. Her outdated website, which was not responsive, prevented her from updating her content or optimizing her local search engine ranking.
- A custom-built website, completely redesigned to provide a smooth and intuitive experience for visitors. In addition to design and SEO optimization, a registration form for Workshops was integrated to facilitate the management of her events.
- Result: complete redesign and natural search engine optimization, reaching more than 300% more visitors per month.
The challenge
What were the obstacles?
Kristel Anno, a psychologist, needed a modernized and optimized website to better reflect her professional image and improve her online visibility. Her outdated website, which was no longer attractive, no longer matched her business or the expectations of her potential clients. It was also poorly ranked on Google, which limited her reach.
An outdated and unattractive website
Her previous website was not responsive, displayed outdated design and did not reflect the quality of her services. User experience was limited, making navigation unintuitive.
No flexibility to modify content
The website did not allow Kristel to add or modify her content independently. Every update required technical intervention.
Nearly non-existent visibility on Google
Her website was poorly ranked and did not appear in local search results. It was difficult for potential clients to find her online.
Lack of tools for managing activities
Kristel regularly organized workshops, but her website did not allow her to automate registrations. Manual management was cumbersome and inefficient.
The solution
What we put in place
We implemented a strategic redesign to improve Kristel's online image and optimize her visibility on Google.
Website Modernization
A custom-built website, respecting her visual identity and providing smooth and soothing navigation for her visitors.
SEO Optimization and Local Visibility
Content optimization, page structure and effective internal linking, allowing a significant improvement in local search engine ranking.
Integrated Booking System
A customized booking form for her workshops and consultations, allowing visitors to register online easily.
A High-Performing Website and More Visitors
Website traffic exploded with a jump of more than 300% more visitors per month, strengthening visibility and online impact.
Previous website
New website
The results
Measurable performance
Thanks to this redesign, the website is now optimized for Google and attracts three times more visitors.
Increase in the number of visitors thanks to a strong local SEO strategy.
The website is now well positioned on several local search queries.
Workshops are now bookable without manual intervention.
Performance optimization for smoother navigation.
Testimonial
“Very attentive, Fabrice Moulin quickly understood my expectations and needs. Communication is smooth, he is very responsive and concerned with customer satisfaction.”
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